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GirlGuiding New Zealand encourages girls and leaders to make a personal and positive commitment to change the world around them for the better.

Advocacy is about standing up for an issue you believe in and to trying to change lives to build a better world. GirlGuiding New Zealand provides opportunities for girls and leaders to speak out about issues that are relevant to and affect girls and young women. Advocacy plays a crucial role in achieving GirlGuiding New Zealand's Mission, "to enable girls and young women to reach their full potential and make a difference in the world."

GirlGuiding New Zealand use the World Association of Girl Guides and Girl Scouts definition of Advocacy which is: “We influence people to take decisions that will improve our lives and the lives of others”

There are three main ways that we do this. Any successful advocacy projects that we do, must have three core elements:


Girls learn about the issue, understand the cause(s) and find out the facts, figures and statistics. They share what they have learned with others and start a conversation to gain support on the issue.

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Speaking out is a very powerful tool, and is essential to achieving the definition of advocacy. Girls share the issue, why it is important to address and their ideas for a solution with those who have the power to create the changes they want to see. This could be a school principal, student leaders, business owners, other NGOs, local councils, mayor, members of parliament or other interested and influential parties.

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Taking specific action to address the problem or doing something to support those affected by the issue.

Speaking out, or advocacy, has been an integral part of Girl Guiding and Girl Scouting since the beginning. The Movement began in 1910 because a group of girls spoke out about what they wanted at the 1909 Crystal Palace Boy Scout rally. They demanded a Movement for girls, and they achieved it! This was the first advocacy activity in Girl Guiding and Girl Scouting, which laid the foundation for decades of advocacy actions by girls and young women all over the world.

Advocacy in Action

The Girl Guides Association New Zealand Incorporated - CC22069 is a registered charitable entity in terms of the Charities Act 2005.